T-MOBILE TIMES SQUARE
The ask? Make the T-Mobile flagship store stand out.
The issue? It’s in the middle of Times Square. We needed to go big.
I was the sole writer across two teams of ADs and mograph artists, presenting concepts + crafting storylines + perfecting visual treatments for the centerpiece DOOH board in Midtown. These ran in Q3/Q4 of 2023.
BIG TEAM, LOTTA TALENT
Executive Creative Director, NA - Pete Gosselin
VP/Group Creative Director - Monkey Watson
Creative Director - Austin Anderson
Art Direction - Lena Lee, Steph Karsten, Runak Chavoshi
Designer - Hoa H.
Copywriter - Benjamin McConnell
Associate Studio Director, CGI - Jeremiah D.
Senior Motion Designer - Jason Williams
Motion Designer - Ian "Rip" Van Winkle
Motion Designer - Yoyo Dong
3D Artist - Nocky Dinh
Senior Content Producer - Laura Haithcock
Content Producer - Jeff Farrell
Content Producer - Lexi Stevenson
VP/Executive Client Partner - Holly Cowan
Senior Client Partner - Thomas Bobson
Senior Project Manager - Barbara Wilson