LE LABO
Scent is closely tied to our memories.
With a trendy cult brand in mind, memories, social media, and even your living room can create social content based on a powerful truth.
—Spec—
*GOLD: Atlanta ADDYS - Integrated Campaign
*SILVER: Atlanta ADDYS - Magazine Campaign
*BRONZE: Atlanta ADDYS - Social Media Campaign
*JUDGES’ CHOICE: Atlanta ADDYS
It begins with an invitation.
We designed new packaging for Le Labo that invites purchasers to share their fragrance with a hashtag via IG.
People share. Community managers do their thing.
Users tag one of eighteen Le Labo fragrances (#santal33, #baie19, etc.). Official Le Labo accounts aggregate posts that capture the essence of each unique fragrance.
How do we get people coming back, year after year?
With a limited edition, annual coffee table book of course. All of the user posts, collected and presented with the same care and attention Le Labo pours into everything else.
It’s like a yearbook, but cooler.
Go ahead, flip through.
Spreading the word, in print and paid social.
Memories can vary, and recollections can differ. Let’s capture that in our promos.
Art Direction - Gillian Chiboucas
Copywriter - Benjamin McConnell