COMMITTED TO MEMORY

Le Labo is a high-end, Brooklyn-based fragrance purveyor looking to stand out in a category with many imitators.
We’re using memories, social media, and your living room to make this cult brand something you remember.

*GOLD: 2021 Atlanta ADDYS - Integrated Campaign
*SILVER: 2021 Atlanta ADDYS - Magazine Campaign
*BRONZE: 2021 Atlanta ADDYS - Social Media Campaign
*JUDGES’ CHOICE: 2021 Atlanta ADDYS

User posts are tagged with one of eighteen Le Labo fragrances (#santal33, #baie19, etc.), and can be picked up by official Le Labo accounts.

        

Selected posts are “committed to memory” in the fragrance’s corresponding annual book.

Collectible, hardcover, scent-infused books are published for all 18 fragrances every year.