LE LABO FRAGRANCES
COMMITTED TO MEMORY
🚨 Student work alert! 🚨
Le Labo is a high-end, Brooklyn-based fragrance purveyor looking to stand out in a category with many imitators.
We’re using memories, social media, and your living room to make this cult brand something you remember.
*GOLD: 2021 Atlanta ADDYS - Integrated Campaign
*SILVER: 2021 Atlanta ADDYS - Magazine Campaign
*BRONZE: 2021 Atlanta ADDYS - Social Media Campaign
*JUDGES’ CHOICE: 2021 Atlanta ADDYS
INSTAGRAM → COFFEE TABLE BOOK
Product packaging encourages participation in an interactive digital experience.
User posts are tagged with one of eighteen Le Labo fragrances (#santal33, #baie19, etc.), and can be picked up by official Le Labo accounts.
Selected posts are “committed to memory” in the fragrance’s corresponding annual book.
Collectible, hardcover, scent-infused books are published for all 18 fragrances every year. ![]()
GO AHEAD, FLIP THROUGH
PRINT
IN-FEED SOCIAL
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My role: copywriter
Art Directior: Gillian Chiboucas
Art Directior: Gillian Chiboucas