︎

Benjamin McConnell

copywriter

WORK      

ROCK ‘N ROLLL

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WHO?





Benjamin
McConnell

Copywriter
_________

LE LABO
BURGER KING
YELP!
R.S. VODKA
NATURE’S BOUNTY
FUNYUNS
AFPLS
STERLING BANK
ZIPLOC
_________

WORK
ROCK N’ ROLLL
EXTRA EXTRA
WHO?

bpmccon@gmail.com


YELP!

A COVID-19 BRIEF


Yelp is closely associated with small businesses.
Until this pandemic is over, Yelp is going to change the name, so people remember to help them out.


VIDEO









SAME THING WITHOUT VIDEO + MORE



OLD



NEW





Help! will take to every available social media channel to announce the name change and get people talking online.









      





Billboards placed where people have time to write a review.





Why not some posters to hang in the front door, or near the register?



PUSH NOTIFICATIONS


 

  


My role: copywriter
Art Directior: Pei Chi Teh






WORK

ROCK ‘N ROLLL

EXTRA EXTRA

WHO?





WORK

ROCK ‘N ROLLL

EXTRA EXTRA

WHO?