T.R.A.S.H. THE COMPETITION*
To get people using digital coupons at Burger King, we’re making every coupon a Burger King coupon.
(Bonus: we totally save the earth)
(Bonus bonus: I totally did the VO)
SAME THING WITHOUT VIDEOSTEP 1: Burger King sends out their last ever paper coupon via direct mail telling people what’s up.
STEP 2: Bring in competitors’ coupons and shred them for digital coupons on the BK app.
STEP 3: Burger King turns the shredded coupons into eco-friendly packaging.