︎

Benjamin McConnell

copywriter

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ROCK ‘N ROLLL

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WHO?





Benjamin
McConnell

Copywriter
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LE LABO
BURGER KING
YELP!
R.S. VODKA
NATURE’S BOUNTY
FUNYUNS
AFPLS
STERLING BANK
ZIPLOC
_________

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ROCK N’ ROLLL
EXTRA EXTRA
WHO?

bpmccon@gmail.com




ATLANTA-FULTON
PUBLIC LIBRARY SYSTEM

COMMUNITY PASSPORT


In the internet age, public libraries could go the way of Blockbuster. Remember them?

We believe that libraries are an important public service, so we devised a way reinvigorate the
smartphone-wielding public to get on board with library cards once again.



INTRODUCING








Because library cards desperately need an upgrade.


   
   


Libraries, transportation, parks, and museums, all in one.
It’s your Community Passport.
 
(We heard the kids are calling it “compass” for short.)



APPLE WALLET


   
    


OUT-OF-HOME PROMOTION







My role: copywriter
Art Direction: Gillian Chiboucas







WORK

ROCK ‘N ROLLL

EXTRA EXTRA

WHO?





WORK

ROCK ‘N ROLLL

EXTRA EXTRA

WHO?