ATLANTA-FULTON
PUBLIC LIBRARY SYSTEM
COMMUNITY PASSPORT
We believe that libraries are an important public service, so we devised a way reinvigorate the
smartphone-wielding public to get on board with library cards once again.
INTRODUCING


Because library cards desperately need an upgrade.




Libraries, transportation, parks, and museums, all in one.
It’s your Community Passport.
(We heard the kids are calling it “compass” for short.)
APPLE WALLET


OUT-OF-HOME PROMOTION



My role: copywriter
Art Direction: Gillian Chiboucas
Art Direction: Gillian Chiboucas